SWOT analysis is a framework you can use to evaluate your business’s position in the market and develop strategic planning.
Developing a SWOT analysis can help you look at your business in a new way and from different directions. Benefits?
Assess internal and external factors, as well as current and future potential
Create or fine tune your business strategy
Prioritise areas for business growth to achieve your business goals
Gather your team or engage your business consultant (EPS maybe?!) to collect different perspectives on your business.
Use your SWOT analysis to continue the strategic planning building on your business strengths, while improving your weaknesses.
