Why?
👉🏼Become more visible to your ideal customer
👉🏼Drive traffic to your site
👉🏼Establish authority and credibility
👉🏼SEO keyword targeting
Blogging is a marketing tactic that supports your business growth! Blogging makes for an easy way to communicate with customers, humanising your company and building credibility as an industry expert. It’s a great way to receive feedback and it can help your website ranking position on search engines.
How to blog:
✨Keep the content interesting and useful
✨Include images, this increases the views rather than just text
✨Be consistent and update often
✨Make it easy to share to social media platforms
✨Include a call to action!
But how does it attract new visitors to your site? Well how often do you update your home/services/team pages? Rarely.
So every time you publish a new blog post, it’s a new indexed page on your website. Meaning another opportunity for you to show up on search engine results pages, driving traffic to your website in an organic search.
You now know the benefits include increased traffic, more leads, established authority and a better relationship with your audience – so what are you waiting for?